HOLISTIC marketing
Create a unified and consistent brand image and message across all marketing channels and touch points to ensure a meaningful customer experience.
Holistic
/hōˈlistik/
Definition: characterized by the belief that the parts of something are interconnected and can be explained only by reference to the whole.
What is holistic marketing?
Holistic marketing is a comprehensive and integrated approach to marketing that considers the entire business and its stakeholders, emphasizing a deep understanding of customers' needs and wants.
This approach to marketing encompasses the entire business and all of its operations and branches as one. A holistic marketing strategy acknowledges all aspects of the company and creates a marketing approach that properly communicates the company’s overarching goals and purpose.
When developing a holistic marketing strategy, it’s imperative to keep two things in mind: Integration and Alignment.
HOLISTIC MARKETING STRATEGY
Why is holistic marketing important?
Holistic marketing blurs the line between the overarching mission of the business and its marketing strategy. At Plover Marketing, we choose to implement holistic marketing strategies as opposed to other marketing strategies in order to create seamless cohesion. Our approach to holistic marketing brings together all aspects of each department of the business into the marketing strategy which creates a strong brand identity.
A strong brand identity comes from having consistent messaging and imagery on all externally facing aspects of the business. As you develop and establish your brand identity, it will have a lasting impact on the buying behavior of your consumers. By creating cohesion and practicing consistent messaging, your relationships with your customers and stakeholders grow and establish, which creates long-term success in a business.
Holistic marketing isn’t created for a one-time promotion, it’s a strategy that will create lasting success across all aspects of your business for years to come.